Hello, I'm Felix...

...and this is my portfolio website.

I believe in simple, clear and functional solutions with the right touch of emotion and personality. I'm passionate about inventing and creating digital services, brand identities and interactive experiences. You can hire me as a designer, thinker and coder.



Christoph Faschian

Personal website for Hamburg-based Creative Director Christoph Faschian.

Utilizing Christophs personal brand colors and typefaces, this website randomly generates a new visual appearance on each page visit. While Colors, typefaces, font weights, logo colors and many other details are randomly put together, the script always keeps track of readability and color contrast. The page is also fully repsonsive, by adapting font size, line height and line length to any device size from smartphone to big desktop screen.

Try it now: www.faschian.com

concept interaction design visual design code

gP – Digital Magazine

Interactive HTML5 based magazine for the University of Applied Sciences Augsburg. Try it here: gp.hs-augsburg.de

More Information about this project coming soon.

concept interaction design visual design code

Prinzip: Turbulenz

»Prinzip: Turbulenz« is a publication that combines literary, scientific and journalistic articles about chaos, order and the things in between. The challenge is to combine these distinct topics in one publication and to call attention to the role of chaos and order in our everyday life as well as to its aesthetic and philosophic power.

The idea: The visual idea is based on a streaming river. In a flow, you can discover both chaos and order. When it is straight, without any disruption, it’s very ordered. But when it gets interrupted, for example by a stone lying in a river, it becomes chaotic, swirled, twisted, in short: turbulent. In the publication, the streamlines of such a flow are the carrier for the contents. As a flow is not interrupted but continuous, I decided to print the whole publication on one fanfold paper. The final sheet is 47 cm high and 8.70 meters wide. This unusual format as well as the striking streamline visuals also help to excite the viewer’s curiosity.

The realization: First of all, 42 »stones«, represented by white circles, were randomly arranged on the layout area. The visualization of the streamlines was accomplished by programming a custom fluid simulation in the programming language Processing. The simulated fluid floats around the »disrupters« and migrates to turbulent behavior.The gradually changing closeness of the stones leads to a gradient from a very turbulent area to a very ordered section. The subject-matter and the typography both follow this progression. From free, high-contrast typography and the subject chaos, to more and more clean and structured type and articles about order.

This all leads to a strict hierarchy of the design elements: The »stones« build the base, the fluid floats around the them, the style of typography and the contents follow the streamlines. The flip side of the publication gives a short insight »behind the scenes«. The whole source code of the fluid simulation is printed upon it, together with a very brief description of the mathematics behind it. Small holes punched in the middle of each »stone« enable a peek on the source code from the front side hinting to the back and reminding that the natural appearing streamline graphics were generated by straight mathematical logic.

For more Information: get in touch!

concept code generative graphics typography print

Bold Ventures Inc.

Redesign of the corporate website of Canadian mineral exploration company BOLD Ventures. The aim was to create a modern website which gives the company a fresh and competitive appearance on the web, and facilitates access to news and information for investors and business partners.

This is a collaborative freelance project that I accomplished together with British designer Brad Finlay. While he played the major role in design and project management, I was mainly responsible for the programming part (frontend and backend).


interaction design code

TASCHEN digital magazine

This is my answer to a brief from the 2011 D&AD Student Awards. Awarded with a D&AD Yellow Pencil.

Creative Challenge: With the advent of the multimedia tablet, such as the iPad, an opportunity for TASCHEN has arisen to produce digital publications for these devices. Using the 30th Anniversary edition of the magazine as a template, I created a digital format of the publication that makes full use of a tablets capabilities, and will appeal to current and new audiences.

Target Audience: The target audience is very broad, considering the diversity of the titles published by TASCHEN. The section that has the power to purchase tablet devices tends to be aged between 35 to 60 or 65. These are also people who appreciate art, architecture, design, history and, in the case of TASCHEN, very illustrated or substantial coffee table books. In essence, they appreciate print but are also interested in cutting edge technology. As a group they enjoy the latest advancements and the finer things in life.

Who TASCHEN is: TASCHEN is a book publisher. TASCHEN produces books for people who admire them. The readers appreciate art, architecture, design, beautiful illustrations and an eclectic assortment of informative works. Visual material is essential to TASCHEN books. They are designed and produced in high quality. However, most of them are affordable. But there are also very exclusive, tailor made limited editions. At this time, TASCHEN is about books. The digital media TASCHEN employs, should always tempt people to the book as a real life object.

What the digital magazine should provide: When you like books, you often enter a bookshop and look around with no particular aim in mind. You browse through some books, discover things you‘re interested in, things that are exciting or inspiring. The TASCHEN digital magazine transports this experience to the medium of electronic tablet devices. It enables you to dive into visual worlds and shows you the diversity of TASCHEN books. You should enjoy it, like a sweetshop of images, where you pick out whatever you like.

What it should not provide: It is not a sales tool. There are many possibilities to buy books via the internet, like the TASCHEN online store and many other online book stores. There‘s no need for another digital bookshop. It is not a multimedia entertainment platform. Neither a video game, nor a communication tool. Tablet devices are capable of many things. From connecting to the internet and social media services to complex 3D graphics. There are many applications supporting these activities. To stand out from the crowd, the TASCHEN digital magazine should concentrate on what matters most to the TASCHEN customers: A rich visual experience supported by interesting and informative text.

The basic structure: Basically, the TASCHEN digital magazine consists of three layers. On the first layer, you see only the book covers on a white background. On the second layer you find all the pictures, without any text. All the text is on the third layer, without any images. Starting with the covers layer, you can switch to the images layer below, from here to the third and final text layer. The next switch returns you to the uppermost cover layer. When you switch from one layer to another, the content displays the topic you have last visited. You can move the layers by dragging and flicking with a finger. Your movements across one layer control all layers.

The basic controls: There are some basic navigation controls working on any of the three layers: To move the layers, drag and flick with a finger. To switch from one layer to the next, simply tap with your finger anywhere on the screen. If you want to see something in greater detail or to get a better overview, pinch or spread with two fingers to zoom in or out.

If you want to know more about this project, get in touch!

digital design interaction design prototyping

Textil und Industriemuseum

Corporate Design for the Public Textile and Industry Museum in Augsburg, Germany.

»Staatliches Textil- und Industriemusem Augsburg« (tim) is a museum where visitors can literally experience history. Located in a historical textile factory building, the contemporary designed exhibition gives a deep insight in the life of textile workers in the industrial era. Visitors can watch running historical and modern weaving looms, experience how cloth is made, touch the materials and machines and view fashion and textile products from the past 100 years and from today.

The brand design: My design concept illustrates the aesthetic and sensory experience visitors can get, while it still keeps the industrial and technical context in mind. The museum offers living industrial history to touch. It connects the people with their local textile history and offers a chance to collaborate.

corporate identity graphic design branding

EADS Poster Series

This is a series of corporate image posters for the five different divisions of the aerospace and defence corporation EADS:

»Übersicht schaffen« – »Gain an overview« – Eurocopter
»Freiheit genießen« – »Enjoy freedom« – Airbus
»Sicher sein« – »Be certain« – Defense & Security
»Nach den Sternen greifen« – »Aim for the stars« – Ariane 5
»Die Perspektive wechseln« – »Change perspective« – Astrium

graphic design corporate posters print

Hochschulzentrum Vöhlinschloss

Brand Design for »Hochschulzentrum Vöhlinschloss«, an education and conference center run by three bavarian universities. The arches visualise the central purpose of the establishment, to establish ties. At the same time they represent the three co-operation partners and reflect a prominent architectural part of the building.

This is a collaborative freelance project that I accomplished together with Joscha Radaj.

graphic design corporate design

Entdecken Sie Tunesien

»Discover Tunisia« – A short travel guide to tunisia that illustrates the most important information for travelers in infographics. Printed in black and red only.

typography illustration information design print


Felix Reichle
Maximilianstrasse 63
86150 Augsburg, Germany
+49 821 - 80 73 87 24

Impressum für die Website felixreichle.com, erreichbar unter den URLs felixreichle.com felixreichle.de, abindensee.de

Die Inhalte dieser Website werden mit größtmöglicher Sorgfalt erstellt. Der Anbieter übernimmt jedoch keine Gewähr für die Richtigkeit, Vollständigkeit und Aktualität der bereitgestellten Inhalte. Die Nutzung der Inhalte der Website erfolgt auf eigene Gefahr des Nutzers. Namentlich gekennzeichnete Beiträge geben die Meinung des jeweiligen Autors und nicht immer die Meinung des Anbieters wieder. Mit der reinen Nutzung der Website des Anbieters kommt keinerlei Vertragsverhältnis zwischen dem Nutzer und dem Anbieter zustande.

Externe Links
Diese Website enthält Verknüpfungen zu Websites Dritter ("externe Links"). Diese Websites unterliegen der Haftung der jeweiligen Betreiber. Der Anbieter hat bei der erstmaligen Verknüpfung der externen Links die fremden Inhalte daraufhin überprüft, ob etwaige Rechtsverstöße bestehen. Zu dem Zeitpunkt waren keine Rechtsverstöße ersichtlich. Der Anbieter hat keinerlei Einfluss auf die aktuelle und zukünftige Gestaltung und auf die Inhalte der verknüpften Seiten. Das Setzen von externen Links bedeutet nicht, dass sich der Anbieter die hinter dem Verweis oder Link liegenden Inhalte zu Eigen macht. Eine ständige Kontrolle dieser externen Links ist für den Anbieter ohne konkrete Hinweise auf Rechtsverstöße nicht zumutbar. Bei Kenntnis von Rechtsverstößen werden jedoch derartige externe Links unverzüglich gelöscht.

Urheber- und Leistungsschutzrechte
Die auf dieser Website veröffentlichten Inhalte unterliegen dem deutschen Urheber- und Leistungsschutzrecht. Jede vom deutschen Urheber- und Leistungsschutzrecht nicht zugelassene Verwertung bedarf der vorherigen schriftlichen Zustimmung des Anbieters oder jeweiligen Rechteinhabers. Dies gilt insbesondere für Vervielfältigung, Bearbeitung, Übersetzung, Einspeicherung, Verarbeitung bzw. Wiedergabe von Inhalten in Datenbanken oder anderen elektronischen Medien und Systemen. Inhalte und Rechte Dritter sind dabei als solche gekennzeichnet. Die unerlaubte Vervielfältigung oder Weitergabe einzelner Inhalte oder kompletter Seiten ist nicht gestattet und strafbar. Lediglich die Herstellung von Kopien und Downloads für den persönlichen, privaten und nicht kommerziellen Gebrauch ist erlaubt. Die Darstellung dieser Website in fremden Frames ist nur mit schriftlicher Erlaubnis zulässig.

Diese Website benutzt Google Analytics, einen Webanalysedienst der Google Inc. ("Google"). Google Analytics verwendet sog. "Cookies", Textdateien, die auf Ihrem Computer gespeichert werden und die eine Analyse der Benutzung der Website durch Sie ermöglicht. Die durch den Cookie erzeugten Informationen über Ihre Benutzung diese Website (einschließlich Ihrer IP-Adresse) wird an einen Server von Google in den USA übertragen und dort gespeichert. Google wird diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten für die Websitebetreiber zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen zu erbringen. Auch wird Google diese Informationen gegebenenfalls an Dritte übertragen, sofern dies gesetzlich vorgeschrieben oder soweit Dritte diese Daten im Auftrag von Google verarbeiten. Google wird in keinem Fall Ihre IP-Adresse mit anderen Daten der Google in Verbindung bringen. Sie können die Installation der Cookies durch eine entsprechende Einstellung Ihrer Browser Software verhindern; wir weisen Sie jedoch darauf hin, dass Sie in diesem Fall gegebenenfalls nicht sämtliche Funktionen dieser Website voll umfänglich nutzen können. Durch die Nutzung dieser Website erklären Sie sich mit der Bearbeitung der über Sie erhobenen Daten durch Google in der zuvor beschriebenen Art und Weise und zu dem zuvor benannten Zweck einverstanden.